Yesterday's
Bar + Restaurant
local business social media management + photography
reporting + team calls
on-site content capture
menu photography
strategy, posting, + scheduling
social media management
What we did
One of the hottest bars taking over downtown right now, right on Bleecker Street in the West Village. We’ve been part of the story since day one, building a content launch strategy packed with fun IRL moments that had people lining up before the doors even opened.
Today, we keep the buzz going with a mix of trend-driven videos, professional photography, and on-brand assets that make everyone want to be there. The result? 6K+ guests walking through the doors every weekend, lines down the block, and a 3,000+ person reservation waitlist on major game nights.
About The Project
1.2M+
views in 30 days
photos
menu photography
8%
ENGAGEMENT RATE
staff trends + viral videos
Yesterday's social is built to drive feet through the door - and it does! We paired a buzz-building launch campaign with on-the-ground IRL activations that turned an opening into a moment, translating the bar's nostalgic, downtown energy into content people couldn't scroll past.
The result speaks for itself: a line down the block every weekend, and a 3,000+ reservation waitlist on big game nights. Warm, personal, and unmistakably New York — this is content that doesn't just capture the room, it fills it.
a look at our content
the vibe for socials
@yesterdays
We’ve been Yesterday’s content team since before the doors opened, building a launch strategy packed with IRL moments that turned a new bar into the place to be. From day one, every post was designed to get people off their phones and into the room.
From game night hype to trend-driven Reels and professional photography, we create content that captures the energy of a packed Saturday night. The result is a bar people plan their weekends around, and a feed that keeps the lines down the block.
The Solution
