Double Take brings the vibrant spirit of the East Village to life through our content with Waiting on a Friend, capturing the essence of this buzzing hotspot where craft cocktails meet NYC attitude! Our content strategy highlights the bar's perfect balance of sophisticated mixology and downtown cool, making it a must-visit destination for both locals and visitors alike.
client name
Waiting On A Friend
100K
monthly views
SERVICES
50%
increase in reach
61%
increase in link taps
social media management
Restaurant + Cocktail Bar/Hospitality
New York City
INDUSTRY/LOCATED AT
Meet the Client
Nestled in the heart of the East Village, Waiting on a Friend has quickly become the neighborhood's most talked-about bar, serving up innovative cocktails in an atmosphere that perfectly blends vintage charm with modern edge. Their commitment to creating an inclusive, energetic space has made them a standout in New York's competitive nightlife scene.
Waiting on a Friend needed content that would capture their unique personality - a mix of serious cocktail craftsmanship and playful energy. They wanted to showcase their creative drinks while highlighting the electric atmosphere that makes their spot the go-to destination for everything from first dates to late-night adventures.
WHAT THEY WANTED
waiting on a friend
Our team creates dynamic content that puts the fun in sophisticated drinking. Through a combination of perfectly-timed action shots, artistic cocktail close-ups, and candid moments of joy, we showcase the bar's signature drinks and lively atmosphere.
The strategy emphasizes both the craftsmanship behind the bar and the genuine moments of connection that happen in front of it, resulting in content that's as engaging as an evening at Waiting on a Friend itself.
a peek at our content
the vibe for socials
@WAITINGONAFRIEND
the vibe for socials
Our team creates dynamic content that puts the fun in sophisticated drinking. Through a combination of perfectly-timed action shots, artistic cocktail close-ups, and candid moments of joy, we showcase the bar's signature drinks and lively atmosphere.
The strategy emphasizes both the craftsmanship behind the bar and the genuine moments of connection that happen in front of it, resulting in content that's as engaging as an evening at Waiting on a Friend itself.
(SWIPE FOR OUR CONTENT)
@WAITINGONAFRIEND
“I cried tears of joy when I saw the first post. Thank you for bringing our vision to the world.”
- tanya, olympian meeting
CLIENT LOVE
READY TO ROLL?
We’re a Gen-Z team with an eye for content and a passion for socials.
We believe social media should be fun and full of personality! We are here to think outside of the box, get creative, and try new things! We only take on projects we absolutely LOVE so you can be sure you're in good hands with a team that will be full-service ready-to-go!!
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