Double Take worked with iFit to create dynamic content featuring world-class athletes and trainers, including fitness icon Kayla Itsines, Paralympian Danelle Umstead, and X Games medalist Zeb Powell. While being on-site, our team captured the energy and expertise of these elite athletes while showcasing iFit's innovative approach to connected fitness and personal training. We got every moment of each day for their team to post!
client name
iFit
4
on site content days
SERVICES
miami
content shoot
los angeles
olympian shoot
on-site content production
Fitness/Technology
Los Angeles + Miami
INDUSTRY/LOCATED AT
Meet the Client
Fit leads the connected fitness industry with their comprehensive platform that combines state-of-the-art equipment with immersive training experiences. Their collaborations with renowned athletes like Kayla Itsines and Zeb Powell demonstrate their commitment to providing users with expert-led workouts and inspiration from the best in the business.
iFit needed a content team on-site during a larger marketing production to capture behind-the-scenes content, videos with talent, and trends! After a successful first project in Miami, Double Take was invited to join their team on-site for a multi-day shoot in Miami to deliver on-site content production deliverables!
WHAT THEY WANTED
iFit
Our team met with the marketing team to align on deliverables during on-site production! We captured the energy and expertise of iFit's star trainers. Through high-energy workout footage with Kayla Itsines and personality-driven content with Zeb Powell, we showcased the diversity of iFit's training offerings. We captured all moments and edited all requested deliverables requested by the team, along with some bonus assets!
a look at on-site content
the vibe for socials
@ifit
the vibe for socials
Our team met with the marketing team to align on deliverables during on-site production! We captured the energy and expertise of iFit's star trainers. Through high-energy workout footage with Kayla Itsines and personality-driven content with Zeb Powell, we showcased the diversity of iFit's training offerings.
We captured all moments and edited all requested deliverables requested by the team, along with some bonus assets!
(SWIPE FOR our CONTENT)
@ifit
“I cried tears of joy when I saw the first post. Thank you for bringing our vision to the world.”
- tanya, olympian meeting
CLIENT LOVE
READY TO ROLL?
We’re a Gen-Z team with an eye for content and a passion for socials.
We believe social media should be fun and full of personality! We are here to think outside of the box, get creative, and try new things! We only take on projects we absolutely LOVE so you can be sure you're in good hands with a team that will be full-service ready-to-go!!
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