Cloud Haircare is a Gen Z-focused haircare brand sold at major retail chains including Walmart and Ulta.
Double Take leads full social media management and content creation, bringing Cloud's aesthetic to life across platforms with scroll-stopping visuals and culturally relevant content that speaks directly to their Gen Z audience.
client name
Cloud Haircare
16
monthly posts
photos
professional
videos
viral content
social media management
SERVICES
Beauty + Haircare
INDUSTRY
Meet the Client
Cloud is the Gen Z haircare brand showing up everywhere your scroll lives — and on shelves at Walmart, Ulta, and major retailers nationwide. Fun, affordable, and built for the next generation of hair, Cloud needed a social presence as fresh and fast-moving as its audience.
Cloud came to us for full social media management and content creation that could keep pace with a Gen Z buyer - trend-fluent, scroll-stopping, and always on. They wanted more than pretty product shots: a real content engine that builds brand love, drives retail discovery, and turns followers into shoppers. We took the reins across strategy, production, and day-to-day management, creating a steady stream of platform-native content that keeps Cloud feeling current, covetable, and impossible to scroll past.
WHAT THEY WANTED
cloud haircare
Cloud's social is soft, dreamy, and unmistakably Gen Z — pastel washes, fluffy clean-girl hair, and that weightless, just-out-of-the-shower glow the brand is named for. We lean into the textures that make it feel aspirational but attainable: bouncy blowouts, glossy strands, cozy get-ready-with-me moments, and product shots that look as good as the results feel.
It's content built for the for-you page — trend-fluent, fast, and made to be shared. Equal parts playful and polished, the kind of feed that makes you screenshot the routine and add to cart on the spot.
a look at our content
the vibe for socials
the vibe for socials
Cloud's social is soft, dreamy, and unmistakably Gen Z — pastel washes, fluffy clean-girl hair, and that weightless, just-out-of-the-shower glow the brand is named for. We lean into the textures that make it feel aspirational but attainable: bouncy blowouts, glossy strands, cozy get-ready-with-me moments, and product shots that look as good as the results feel.
(CHECK ON DESKTOP FOR MORE)
“I cried tears of joy when I saw the first post. Thank you for bringing our vision to the world.”
- tanya, olympian meeting
CLIENT LOVE
READY TO ROLL?
We’re a content-first agency with an eye for visuals and a passion for socials.
We believe social media should be fun and full of personality! We are here to think outside of the box, get creative, and try new things! We only take on projects we absolutely LOVE so you can be sure you're in good hands with a team that will be full-service ready-to-go!!
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