Felix Roasting Co.
photography + videography
professional videography
on-site content capture
menu photography
UGC content creation
creative direction
What we did
Felix Roasting Co. is known for some of the most beautiful coffee shops in New York, so when they rolled out a brand-new Italian menu at their Park Avenue location, the launch content had to match. They brought us in to make sure the new menu looked as good online as it does in person.
We captured professional photography, polished videography, and creator-style UGC that showed off every dish and the cafe’s signature atmosphere. The result was a full launch library of content that gave the new menu a buzzy, crave-worthy debut on social.
About The Project
65K
video views
photos
menu photography
7%
ENGAGEMENT RATE
content for their on-site activation
Felix is all about elevated coffee and stunning spaces, so the content needed to feel just as chic and inviting! We leaned into warm, Italian-inspired moments, capturing the new menu alongside the cafe’s signature design.
From slow-pour coffee shots to close-ups of every fresh dish, each piece was built to feel like a little escape to Italy, right on Park Avenue.
a look at our content
the vibe for socials
We stepped in as Felix’s launch content team, planning and capturing everything needed to introduce the new Italian menu at Park Avenue. From styled food shots to cinematic video and creator-style UGC, every piece was designed to work together across their socials.
By pairing polished production with content that felt real and relatable, we gave the launch both wow factor and a personal touch. The result was a menu debut that looked elevated, felt authentic, and made people want to stop by for a taste.
The Solution
