Cloud
Haircare
social media management + photography
reporting + team calls
campaign photography
community engagement
strategy, posting, + scheduling
social media management
What we did
Cloud is It’s a 10’s Gen Z sub-brand, sold at Walmart and Ulta, and it needed a feed that spoke its audience’s language. We run their socials end to end, with in-house shoots that keep the content playful, on trend, and made for the For You page.
As a team that lives on the same apps as Cloud’s customers, we create content that feels native, not like an ad. The result is a brand that shows up like a friend in the feed, not just another bottle on the shelf.
About The Project
16
monthly posts
538K
views from 1 post
6%
ENGAGEMENT RATE
retailer + on-site content
Cloud is all about soft, dreamy hair with a playful Gen Z personality, so their socials need to feel just as light and fun! We keep the feed trend-forward, colorful, and a little bit cheeky, made to stop thumbs on the For You page.
From in-house product shoots to trend-driven Reels and creator-style content, every post is built to feel native to the feed and like a friend’s recommendation, not an ad.
a look at our content
the vibe for socials
@cloudhaircare
We became Cloud’s go-to content team, running their socials from strategy to posting. Our in-house shoots, led by our creative director and head of content, keep every piece of content light, playful, and true to the Cloud vibe, made for the For You page first.
From trend-driven Reels to product moments that feel native to the feed, we create content Gen Z actually wants to watch. The result is a brand that feels like a friend in your feed, and a community that keeps coming back for more.
The Solution
